E-Commerce Marketing Specialist

Company Overview: Samanoona is dedicated to providing an exceptional online shopping experience by offering a wide variety of high-quality products. We are seeking a creative and results-driven E-Commerce Marketing Specialist to develop and execute marketing strategies that drive traffic, engagement, and sales on our e-commerce platform.

Position Overview: The E-Commerce Marketing Specialist will be responsible for planning, implementing, and optimizing digital marketing campaigns across various channels to promote our products and grow our online presence.

Key Responsibilities:

1. Digital Marketing Campaigns:
   • Develop and execute multi-channel digital marketing campaigns, including email, social media, PPC, and SEO.
   • Create and manage promotional content for various marketing channels.
2. SEO and Content Optimization:
   • Conduct keyword research and implement SEO best practices to improve organic search rankings.
   • Optimize product descriptions, blog posts, and other web content for search engines.
3. Social Media Management:
   • Manage social media accounts, including content creation, scheduling, and engagement.
   • Monitor social media performance and adjust strategies as needed.
4. Email Marketing:
   • Develop and manage email marketing campaigns, including newsletters, product announcements, and promotional offers.
   • Segment email lists and personalize email content to improve engagement and conversion rates.
5. Analytics and Reporting:
   • Track and analyze the performance of digital marketing campaigns using tools like Google Analytics.
   • Generate regular reports and provide insights to optimize marketing efforts.
6. Collaboration:
   • Work closely with the e-commerce team to ensure marketing strategies align with business goals.
   • Coordinate with designers, copywriters, and other team members to create compelling marketing materials.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in digital marketing, preferably in an e-commerce environment.
• Strong understanding of SEO, SEM, social media, and email marketing.
• Proficiency in Google Analytics, Google Ads, and social media management tools.
• Excellent written and verbal communication skills.
• Creative thinking and strong problem-solving abilities.
• Ability to manage multiple projects simultaneously and meet deadlines.

Preferred Skills:

• Experience with graphic design tools (e.g., Adobe Creative Suite).
• Familiarity with HTML/CSS and basic web design principles.
• Knowledge of CRM and marketing automation platforms.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work in a dynamic and growing company.
• Collaborative and supportive work environment.
• Professional development and career growth opportunities.